- Motorcyclists
- Teachers, Leaders & Managers in Education
- Advanced Drivers & Riders.
The objective was to increase customer service and provide quality private
car, home and motorcycle insurance supported by a panel of insurers who could
offer this.
On 1 July 2000, Adelaide moved to their own premises at
Boucher Plaza, Boucher Road, Belfast. With employee capacity doubling over
time, we expanded & refurbished our offices in May 2006. IT hardware
and capacity needs were also upgraded resulting in Adelaide becoming a
“paperless” office.
Our customers:
The Irish National Teachers’ Organisation (INTO) for whose
members we have been the official insurer since 1997.
Since 2005 we’ve also been providing members of The Ulster Teachers’
Union with insurance.
Ever since Adelaide and the IAM set up their first insurance
scheme for members in May 2005 the relationship developed rapidly culminating in
Adelaide being appointed the IAM’s sole UK insurance provider for member’s
personal insurance in October 2007.
We’ve been providing motorcyclists with insurance since 1992
in Northern Ireland, expanding UK wide in 2006 and then into the
Republic of Ireland in 2007.
In May 2008, we were appointed the official insurer for
AMiE, the leading trade union and professional association for
leaders and managers in schools and colleges across the UK.
Adelaide received the ultimate accolade when we were voted “the UK’s
favourite motorcycle insurance broker for 2008”. This annual “Rider Power
Survey”, conducted by the renowned “RIDE” magazine claims to be the largest
survey of its kind in the world. We achieved first place for customer
service and scored the top rating for claims handling and won the overall number
1 ranking. This is a surprising achievement when you consider we’d only
been in the UK-wide market since 2006 and were up against all the longstanding
UK companies.
Culture and brand values
Adelaide has always striven to be socially responsible in the conduct of our
business. We’ve been actively involved in road safety since 1997 when we
began working with the Police Service of Northern Ireland to promote BikeSafe,
which provides a critical appraisal of motorcyclists’ riding skills through a
short, free assessment of ability in key areas. www.bikesafe.co.uk. Many bikers who
successfully complete the BikeSafe assessment go on to complete the IAM safety
assessment www.iam.org.uk and Adelaide
rewards bikers who successfully complete either of these assessments with
further discounts on their insurance. (Subject to insurers’ normal acceptance
criteria and minimum premium.)
The Roadwise safety driving test was conceived, developed and administered by
Adelaide. This safety programme is aimed at 17 to 24 year old car drivers.
Once these drivers have successfully completed the Roadwise test, they’re
normally entitled to preferential rates on their car insurance with Adelaide. To
ensure the development of Roadwise across the UK, all rights and administration
of courses was taken over by the IAM.
The IAM awarded Adelaide Insurance Services “The Dominic Fox Award” in 2004
for our major contribution to road safety.
Since 2005 Adelaide have sponsored the “Safety Award” at the Irish Racer
Awards in Northern Ireland. This award recognises those who’ve made
substantial contributions to road safety each year.
Adelaide sponsors all staff who must take their IAM car or motorcycle
test.
The charities we’ve supported:
RNLI
£53 000 for Marie Currie by raffling a Harley motorcycle in their
centenary year and the year that Marie Curie won her Noble prize.
Children in
Need
Down Syndrome Ireland
Ireland Air Ambulance
